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Nir is a behavioral product designer and the author of two bestselling books, Indistractable: How to Control Your Attention and Choose Your Life and Hooked: How to Build Habit-Forming Products. He previously co-founded and sold two tech companies and taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Follow Nir on X @nireyal.
POD OF JAKE 