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Bradley is Co-Founder & CEO at Roll, a company which has created blockchain infrastructure for what it calls social money. Social money can be thought of as branded digital tokens unique to a person’s online presence, allowing them to own, control and coordinate the value they create across platforms. Prior to Roll, Bradley led the State of Blockchain research report for CoinDesk. Bradley also is the author of the book, #BreakIntoVC, which for a time was the #1 Best Seller in the Venture Capital category.