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Alex is the creator of $ALEX, the first ever Ethereum personal token sale, which raised $20,000 in only 100 hours. He has previously founded two communities, Marketing DAO, the unofficial Ethereum decentralized marketing agency, and the Undercollaterized DeFi Alliance, a think tank-style group aiming to brainstorm around DeFi lending, identity and unsecured lending. Alex also founded Rocket to provide loans against NFTs. He is a member of the Ethereum ecosystem, MetaCartel DAO, a bottom-up ecosystem of builders. Alex is currently living in Launch House, a hacker / hype house of creators, entrepreneurs, and influencers in Tulum, Mexico.